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The Book Project

Author: Peter Helin

My name is Peter Helin. Over the years I have worked with all things marketing. Now I am embarking on a journey to improve my writing skills and once and for all figure out what it would take to write and publish a book.

Getting my bearings with a good old SWOT analysis

Posted on October 24, 2020October 25, 2020 by Peter Helin

In order to improve, you need to know what to improve. So I figured I’d channel Corporate Peter and all those leadership team meetings and business development sessions I’ve attended through the years and put myself through a SWOT-analysis. As boring as it may sound, writing things down in a structured list has always helped…

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“Peter, You should write a book.”

Posted on October 18, 2020October 25, 2020 by Peter Helin

If I had a dollar for every time someone said: “Peter, you should write a book”? I’d have twenty-seven dollars. Maybe a bit more. For as long as I can remember, I’ve enjoyed writing. It has always come naturally to me, and the words sort of just flow. From an early age, I wrote essays…

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